White girls felt that boys evaluated them on the basis of the images found on media platforms whereas the minority girls felt that the images portrayed on media did not meet the expectations of the reference group they oriented themselves with. Results indicated that most girls felt that the images shown in media were unrealistic and not real. Milkie conducted in-depth interviews on 60 white and minority girls to examine the effect of media on self-esteem. Self-esteem issues in response to social media effectsīody image concerns are common in women and men globally, but social media has now increased these concerns through advertising, videos and the use of social media. Body image misperception and dissatisfaction with body weight highlight an association between body dissatisfaction and psychological wellbeing. Social media portrays women who are slim as being more beautiful and successful compared to overweight women. Continuous pursuit for the perfect slender lean body may generate negative feelings which can result in a change in eating behavior, thereby increasing the chances of weight issues and eating disorders. Adolescence being a crucial age for positive and negative development of body image, the self-esteem and body dissatisfaction adolescents feel are known predictors of eating disorders. Eating disorders determine a distorted relationship between the individual, their eating behavior and body shape. Social media has had a major impact on the perceptual, affective, cognitive and behavioral aspects of body image by encouraging lean body patterns and delivering anti-obesity messages. “Body image refers to a person’s perception of their physical self and the thoughts and feelings, positive, negative or both, which result from that perception”. With the media constantly portraying ideal beauty and body image comparisons, the decisions of men and women’s beauty choices are globally affected. Today, Social Media is one of the most important factors contributing to the mental, emotional, physical and spiritual health of an individual. Effects of social media on the aspects of body image We review the literature on the role of social media and how they affect the physical and psychological beauty of individuals in society.Ģ. This chapter focuses on the effects of social media on standards of beauty. In order to be accepted in society females have to battle body image issues from a very young age, where thin is considered to be the ideal body type. This in turn has been known to affect the self-esteem of individuals with regards to body image, body modification and how they view themselves in society. While many may agree that social media has connected individuals globally, it has also been used to set standards of beauty for males, females as well as the third gender. Living in a digitized era, communication has now become easier and faster with the emergence of various social applications available at the click of a button. Technological developments have given rise to various gadgets including smart-phones, tablets, and laptops to robots too. Social media refers to the use of websites and applications to create and share content or to participate in social networking. This is an emerging area of research that is of high importance to the physical and mental health in the beauty, health and hospitality industry with the latter being manifested in depression, anxiety and fear of non-acceptability and being seen as a social gauche. The aim was to review social networking sites’ impact on perception of standards of beauty and newer unrealistic trends gaining popularity that could alter opinions and also cause harm to individuals in the long run. There is support that social media affects individuals negatively, in pushing them to engage in life threatening beauty trends due to social compliance and acceptance in society. The researchers have summarized the literature on how social media plays a role in affecting beauty trends, body image and self-esteem concerns. This chapter analyzes the role of social media and its effects on the standards of beauty. Short-term decisions to alter one’s body structure irrespective of genetic, environmental, occupational and nutritional needs can leave medium- and long-term effects. Beauty is concerned with physical and mental health as both are intimately related.
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